Blog Post

When Do You Use A Whiteboard Animation

  • By Ognen
  • 29 Oct, 2017

When Should I Use A Whiteboard Presentation Video

I’m sure you’ve already watched a whiteboard presentation video and you definitely fell in love with it. This specific explainer video style has become very popular (and even more so) and it’s certainly one of the best tools to connect with your target audience by using an emotional approach. At the same time, you can deliver your business idea in a fast, simple and engaging way. What could be better? If you want to start using these fantastic videos too, the first question could be: “WHEN should I use a whiteboard video?”.

So, consider making a whiteboard presentation in any of these situations:

1. When your product or service is very complex

Just like we used a whiteboard at school when we were kids, marketing videos adopted this technique and applied it in the marketing field to educate audiences. Whiteboard explainer videos are highly educational, one of the best tools to pass out a complex idea in a very direct and simple way.

2. When you need some extra time to deliver your business idea

Explainer videos have, in general, a specific length. But, despite this, if your product or service is more complex and requires more time to be explained, a whiteboard presentation can work very well to extend that limit. Consider that when people see a whiteboard they already know that the “lesson” could be a little longer. Also, as they see the story evolves in front of their eyes, this generates a strong curiosity that helps you keep them entertained.

3. When you want to take advantage of character animation

By including some cute custom characters in your whiteboard animation presentation you can generate a strong connection with the audience: they will feel represented by those characters on screen as they will look familiar in terms of appearance, style, behaviours, attitudes and needs. This is great to help you build trust and confidence towards your proposal.

4. When you have either a B2B or B2C company (no matter which!)

Whiteboard videos are a very versatile style: they combine nice characters, visual humor, and the possibility to deliver any kind of concept in a fast and simple way. With this in mind, they become a great tool no matter if you have a B2B company and need to pass out complex or abstract concepts in an understandable way, or a B2C company and want to connect with your audience by making use of a highly attractive format to reinforce that emotional bond.


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